Project Description

Client Overview

The Vintage Bee philosophy is to support local honey farmers of Northwest Arkansas and produce the most pure, and authentic natural products possible. They do this by adhering to tried and true processes passed down from the generations that came before them.

At The Vintage Bee, we believe in creating an ephemeral experience that reminds our customers of memorable moments from their pasts. We do this by developing a reputation of respect and being trustworthy. We love making simple, and pure honey products. It is our pleasure to offer our customers a sweet thing.

Creative Brainstorming and Visual Ideation

I approach branding and brand activation from several different approaches. First, I begin with brainstorming and ideation exercises to inform me about the brands aesthetic, personality, and values. Second, I typically start sketching out my concepts based on the information and research gathered. Next, I will put together moodboard that is a collection of typographic selections, photographic aesthetics, color palette options, icon sets, and keyword associations. Finally, I will produce digital comps of the selected logomark and apply it to relatable branding channels to demonstrate the brand activation.